Xfinity 2024
Company: Comcast
Role: Digital Design, Animation
Created with: Allie Murphy Producer, Robert Machuga
Associate Design Director
As we ushered in a new visual identity for Xfinity, we had the opportunity to reexamine how we communicated to customers in retail.
We refreshed in-store creative by introducing a visually-led experience paired with crisp, clean copy that inspires conversation. By simplifying and paring back messaging, we opened the door to bring moments of warmth and humanity into stores.
We refreshed in-store creative by introducing a visually-led experience paired with crisp, clean copy that inspires conversation. By simplifying and paring back messaging, we opened the door to bring moments of warmth and humanity into stores.